Take A Look

d&ad New Blood Awards Competition Entry 2020

Teen vogue x the case for her

The Brief: use branded content to challenge ideas around female pleasure and sexual wellness

After conducting a wide range of research e.g. watching Vagina Dispatches (Mona Chalabi & Mae Ryan) and Goop Lab's episode 'The Pleasure is Ours', looking at work by Illustrator and Sexologist Betty Dodson and reading scientific textbooks, I decided to produce a leaflet. This would contain authentic illustrations of vulvas from photos (as seen on the Goop Lab episode) in order to de-medicalize and normalize female sexual health and wellness, it would be easy to digest and easily accessible, like a zine. I didn't want to use cold diagrams like I saw in science books, I wanted women to feel like this leaflet was made FOR them